Starter
1–5 agents
AED 790
a month · about $215
- 1 WhatsApp number
- Up to 5 agents
- 300 lead conversations a month
- Arabic and English replies, and voice notes
- Qualification and an SLA alarm
- Leads in Google Sheets
Pricing
A lead desk for your brokerage, priced per office. Growth is the plan most brokerages start on.
Prices in AED, excluding 5% VAT. US dollar amounts are approximate at the 3.6725 peg.
Most popular
Growth
6–20 agents
AED 1,490
a month · about $406
- 1 WhatsApp number
- Up to 20 agents
- 1,000 lead conversations a month
- Routing by area, language or listing
- Viewing slots an agent confirms
- Dashboard and a multi-agent inbox
- Weekly Lead Leak report, available in the dashboard today. Automatic email coming soon
- Listing answers from your CSV
Scale
20+ agents, several numbers
AED 2,990
a month · about $814
- Up to 3 WhatsApp numbers coming soon
- Unlimited agents
- 3,000 lead conversations a month
- CRM push, set up on request. Leads can be sent to any system by webhook today.
- Priority support coming soon
Enterprise
Multi-branch groups
From AED 4,990
a month · about $1,359+
- 4 or more numbers coming soon
- Custom integrations
- An agreed SLA
Included in every plan
The same desk, on every plan. Higher plans add volume, numbers coming soon, and the extras named on the card.
- Arabic and English replies, including voice notes
- Qualification
- An SLA alarm if no agent picks the lead up
- Free standard setup
- A 14-day shadow-mode trial
- Your WhatsApp number stays in your Meta account
How the 14-day trial works
A free shadow-mode trial. It starts only after a demo call.
- The assistant drafts every reply. Nothing reaches the buyer until an agent approves it.
- You can let it reply after hours from day 8 through day 14. coming soon
- It runs on your own WhatsApp Business account, with Meta’s payment method on file, on one number.
Meta fees are billed separately
WhatsApp fees are billed by Meta to your brokerage’s own account, at cost, with no markup from Sabbaq.
Since 1 October 2026, a service reply to a UAE number is about USD 0.0157 (about AED 0.0576). Each number includes 1,000 free service messages a month. After that, a lead conversation is roughly AED 0.46.
Setup and extras
Standard setup is free on every plan.
- Free: connecting the WhatsApp Business number, importing listings from a CSV, FAQs, routing rules, Arabic and English prompt tuning, and the 14-day shadow mode.
- A custom CRM integration is AED 1,500, once, set up on request. Leads can be sent to any system by webhook today.
- Each extra number migration is AED 500. coming soon
- Bespoke flows are quoted.
Annual billing
Pay for 10 months and get 12, about 17% off. Founding customers who prepay a year keep the founding price for 24 months.
Extra conversations
A lead conversation is one unique lead who messages you in a calendar month. Extra conversations are AED 50 per 100, or you can move to the next plan.
5:00guarantee
The 5-minute guarantee
If the median first reply on leads we handle in your first paid month isn’t under 5 minutes, that month is refunded. It covers reply time, not sales. Once you are live, Sabbaq typically replies in about 1–2 seconds.
Founding offer
For the first 10 brokerages, or until 31 December 2026: your price stays locked for 12 months, and a CRM integration is included free, set up on request. Leads can be sent to any system by webhook today. In return, a named case study with before-and-after reply times, your logo on the site, and a 20-minute feedback call each month.
Pricing questions
Do the prices include WhatsApp fees?
No. Plans exclude 5% VAT and Meta’s WhatsApp fees. Meta bills your brokerage directly, with no markup. After 1,000 free service messages on a number each month, a reply to a UAE number is about AED 0.0576, roughly AED 0.46 for a lead conversation.
What counts as a conversation?
One unique lead who messages you in a calendar month.
What happens if we go over the limit?
Extra conversations are AED 50 per 100. You can also move to the next plan.
Do we keep our WhatsApp number?
Yes. The number stays in your Meta account, and the lead data stays yours. You can export it.
Is there a lock-in?
Monthly plans are billed month to month. Annual billing is 10 months paid for 12. Founding prices stay locked for 12 months, or 24 months if you prepay a year. Setup is free.
Does Sabbaq sync with our CRM?
Leads can be sent to any system by webhook today. A CRM push, and a custom CRM integration at AED 1,500 once, are set up on request. Starter and Growth do not include that setup. The first 10 brokerages, or until 31 December 2026, get a CRM integration included free, set up on request.
Start on your own leads.
A 14-day shadow-mode trial, after a short demo. Setup is free.